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Omnichannel Marketing
OMNI-CHANNEL MARKETING
Pairing online and offline channels for marketing
Omni-Channel Marketing for complete customer experience
We strive to be at the forefront of innovation and modernization in our industry, which is why we offer our clients omni-channel advertising. Advertising used to just be newspaper ads, direct-mail, newsletters, and banners. Now it is a digitally focused environment with the pairing of the "traditional" offline tactics. With our many IP advertising services, including IP targeting, Geo Moments, New Movers, and the use of SiteChaser, we can expand your digital footprint and make you more accessible than ever.
Technology
Credit card companies were looking for a way to prevent fraud by verifying that the address for the transaction matched their records. Software was developed which matches the devices’ IP address to a physical address, enabling the credit card company to verify the purchase.
We are able to use that same technology to enhance our digital capabilities and not waste marketing spend on false traffic and bots. Being able to combine our digital and physical marketing strategies, we can maximize conversions and return on investment.
OMNI-CHANNEL PROGRAMS
IP Targeting
IP Targeting is used to post digital display ads in banner or video format on only the IP devices that match those in a direct mailing, targeted list, or a specific radius.
New Movers
The New Movers program capitalizes on our IP Targeting advertising technology and puts your company in front of the prospects as soon as they have listed their home, are in escrow, or move in.
GeoMoments
With our GeoMoments technology, you can target your ideal prospect in a specific geographic area and a designated time. You can also serve ads to them after they leave the event.
SiteChaser
SiteChaser targets your anonymous website visitors. We take them straight from your online website and target them at the convenience of their home with a physical, tactile piece using direct mail.
