The New Movers program capitalizes on our IP Targeting advertising technology which does not use cookies, and is revolutionary in the digital advertising world. The patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. Our list of residents is updated twice a day. We then pair those addresses with the IP technology to serve direct mail, digital ads, or a combination of both.
Top prospects for home goods and services
On average 450,000 people move every week in the US. Within the first 30 days of moving, most buying decisions are made with an average spend of $8,700 per house. We can post banner and video ads on all of their internet connected devices. We are also able to pair the campaign with a tactile direct mail piece.
Targeting New Movers by Geography
Our technology allows people who recently moved in, listed their house for sale, or are in escrow to be targeted with physical and digital advertising. It can be small by zip code or up to nationwide. Instead of geo-fencing ad having to serve ads to everyone in the area it can be household specific.
Beat the competition!
When people move they are more likely to pick one of the first services advertised to them with a great offer. Beat your competition and be the first and most frequent company they see. Stand out from other companies with a special welcome to the neighborhood offering.
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