Every Door Direct Mailing

Every Door Direct Mail (EDDM)

Sending a direct mail piece to everyone on specific mailing routes

TARGET SPECIFIC RESIDENTIAL OR BUSINESSES IN AN AREA

If you're exhausted from mailing out flyers and postcards that haven't brought in new business, you can rest easy now. We've got a solution. Early Express offers Every Door Direct Mail printing and EDDM mailing services, all over the Dayton, OH, area & Nationwide. With EDDM, you can reach the people you want without buying a mailing list.

Here's how the Every Door Direct Mail program works

1. Targeting

With EDDM, you can choose specific postal routes based on demographics such as age, income, and household size. The routes can be just residents or businesses as well. This allows you to reach your ideal customers effectively. 

3. Bundling and Delivery

After printing your materials, you bundle them according to USPS requirements, including a facing slip that identifies the postal routes and quantity of pieces in each bundle. You then deliver the bundled mail pieces to the appropriate local USPS post office 

2. Design and Print

Once you've identified your target areas, you can design your mail piece according to USPS guidelines. The size and format options for EDDM are flexible, giving you the freedom to create eye-catching and informative marketing materials.

4. Distribution

USPS delivers your mail pieces to every address on the chosen routes, ensuring maximum exposure to potential customers within the selected areas. The mail is delivered alongside regular mail, making it highly visible and increasing the likelihood of customer engagement.

Benefits of Every Door Direct Mail

Cost Effective

EDDM eliminates the need for purchasing individual addresses, saving you money on mailing lists and postage costs. It offers a highly affordable way to target specific areas without sacrificing reach or effectiveness.


Geographic Targeting

By selecting specific postal routes, EDDM allows you to focus your marketing efforts on areas where your ideal customers are most likely to reside. This level of geographic targeting helps optimize your marketing budget and improves your ROI.


Increased Visibility

Unlike other direct mail campaigns that may get lost in a pile of mail, EDDM ensures that your message stands out. With your mail pieces delivered alongside regular mail, recipients are more likely to notice and engage with your marketing materials.

How Does Every Door Direct Mail Work?

Every Door Direct Mail (EDDM) is a USPS program that allows companies to send marketing materials to every residence and business on a given carrier route. It also gives the option to target residential addresses only.  EDDM is one of the most affordable ways to reach every person in a specific area or zip code with a direct mail piece.

Is EDDM Right For Your Business?

Early Express's business is to make you more successful, so we want you to use the services that are best for you. Every Door Direct Mail printing and mailing is most likely to suit local companies that target a specific area.

For example, if you own a movie theater in the Dayton, OH, area and have decided to start offering tickets at half-price on Thursdays, then sending flyers promoting your Thursday discounts to every household in your zip code is a great idea. Companies that work with the elderly are also likely to love EDDM, since senior citizens are less likely to respond to digital ad campaigns.

If EDDM sounds like it would help your company, give us a call at (937) 223-5801 to get a free estimate or more information.

What are the advantages of EDDM?

What will your company get out of using EDDM? In a word, money. EDDM is one of the most affordable ways to reach every person in a specific area or zip code with direct mail.
Share by: