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Case Study: University Recruitment
The Campaign
The Campaign
The university wanted to find a way to gain more students through their doors. We took IP addresses of those who had visited the university’s website and matched those IP addresses to their correlating home address. We then excluded any visitors who were either already enrolled or had already applied to enroll here.
The Results
- 67 new student enrollments
- 0.44% conversion rate
- 27 new student transfers
- 235% improvement among those who were targeted versus those who were not
