What We Do
We help companies and organizations improve their lead generation by designing and implementing innovative direct mail-marketing programs.
How We Do It
The underlying premise of SmartMarketing—a focused message and one-to-one personalization—works. And it often works in a very big way.
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Who We Are
Founder Karen Sensel started by delivering mail (hence the company’s name) in her ’76 Chevy Nova in December 1977.
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Contact Us
We would love to hear from you, and we look forward to helping your company grow. If you’re interested, please call us at 800-278-1074 or fill out our contact form.
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Sinclair Community College Case Study
194 new prospective students
Antioch College Case Study
10% increase in enrollment
CET Public Television Case Study
innovative mailer brought in 66% more members.
Ohio Chamber of Commerce Case Study
unprecedented 27% response from member
Troy Aquatic Park Case Study
60% more memberships than previous year
Think TV Case Study
39% Increase in donations
Propane Company Case Study
most new customers in their 50 year history
Delivering Results
Our data-driven, one-to-one approach—what we call SmartMarketing—delivers returns that are at least double the ROI of typical marketing investments.
For example, a retail-supply distributor got a return of 185% on a program we designed. Recently a propane supplier attracted the most new customers in its 50 year history.
Combining both offline and online marketing elements, each SmartMarketing Direct Mail campaign speaks to your prospects like you know them individually and then quickly motivates them to act.
SmartMarketing is a turnkey marketing solution—from campaign development, to creative design, copywriting, list management, printing and mailing—we handle it all at our state-of-the-art direct mail facility.
As you will see in the case studies to the right, the result of these highly-focused campaigns drive more orders, more calls, more participation and higher response rates.